ITML - Lösungen für SAP-Produkte

Customer Relationship Management - a holistic approach to customer-oriented management

CRM is a holistic approach for customer-oriented management. Using CRM software and a defined sales process it integrates and optimises all customer-related processes in Marketing, Sales, Service, R&D etc. across departments.

The objective of CRM is the joint creation of added value at the company as well as its customers and vendors.

This means:

• All company departments, which come into contact with the customer, need to be integrated. These are normally Service, Marketing and Sales. All points of contact with the customer must be considered, i.e. all the possible instances of a customer conveying a query, an order or a request to the company must be covered.
  
• In addition, all the communication channels with the customer must be brought together. In most cases these are telephone, fax and e-mail.
  

As your competent consultancy partner in the area of Customer Relationship Management, ITML will assist you with your CRM project from the analysis phase through concept creation to the effective implementation of your requirements. As a SAP Channel Partner we are combining many years of CRM experience with well-founded expertise on the SAP Business Suite.